top of page

Pride Month pushback: Conservatives target corporations over woke merch


It’s not even June, and yet corporate America is already reeling from an unprecedented

conservative backlash over the annual Pride Month celebration. The changing climate on gender issues caught the nation’s marketing gurus by surprise, as evidenced by the recent consumer takedowns of Bud Light and Target; the flip-flopping over drag queens by the Los Angeles Dodgers, and the outcry over male models in Adidas women’s swimwear. Much of that shift can be attributed to the rise of the “T” (transgender) in LGBTQ.

2 views0 comments

Comments


bottom of page