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1st Paul Revere Lantern - August 17, 2022

Updated: Aug 25, 2022

SUBJECT: How your leadership can help BRAND Democrats as socialists/Marxists, so they can’t win a national election for decades, if ever

My purpose in writing this weekly Paul Revere Lantern to you and other grassroots conservative leaders is to give you ideas, information, material, and encouragement for you to provide the energy and leadership that’s missing from most national and state Republican and conservative leaders.

When I pioneered political direct mail/marketing for conservatives in the 1960s-1970s, Big Corporate Media was biased against conservatives. Of course, today the bias is far, far worse.

However, the new and alternative media (mail, talk radio, cable TV, the Internet) has allowed us conservatives to bypass Big Corporate Media and go right into our fellow Americans homes and BRAND the Democrats with the message that they want to turn America into a socialist/Marxist country and abolish Western Civilization.

YOU are the leader you and America needs and has been waiting for. Your leadership can take many forms. You can blog, tweet, retweet, have a podcast, run for public office, become active and a leader in the Republican Party, volunteer for a key role in a conservative nonprofit organization or a political campaign, etc., etc. You can also use new and alternative media to forward articles, videos, eBooks, etc. to your family, friends, neighbors, and others.

Why is this needed? Because the Big Corporate Media and the leadership of every other major institution in America has signed on to the socialist/Marxist agenda. They all want to keep the American people in the dark and if conservatives like you don’t help educate your family, friends, neighbors, and others, they won’t learn the truth that national Democrats are ANTI: God, America, police, and FOR: open borders, indoctrination of school children, and socialism.

TO: Grassroots Conservative Leaders


FROM: Richard A. Viguerie

DATE: August 19, 2022


RE: 1st Paul Revere Lantern

SUBJECT: How your leadership can help BRAND Democrats as socialists/Marxists, so they can’t win a national election for decades, if ever


Since this is the 1st issue of the Paul Revere Lantern, I want to discuss some of the many ways you can be an important and effective leader, including using new and alternative media to BRAND the Democrats.


Why is BRANDING important?


Because once something is BRANDED, positive or negative, good or bad, it’s like Super Glue—usually permanent.


Throughout the 20th Century, Democrats BRANDED Republicans as the party of the rich, big business, Wall Street, trickledown economics, etc. This BRANDNG of the Republicans lasted almost 100 years and helped Democrats win many elections.


Now, it’s our turn.


As the Democrats move hard and far-Left, conservatives have a once in a century opportunity to BRAND them as being anti-God, anti-America, anti-police, soft on crime, open borders, socialists/Marxists, and that BRAND will likely prevent them from ever again winning national elections (White House, control of U.S. Senate/U.S. House).


And if millions of conservatives become modern-day political Paul Reveres, we will be so successful in BRANDING the Democrats that they may have to abandon the Democrat Party and form a new political party.


As our beloved Ronald Reagan used to say, “If not us, who? If not now, when?”


Obviously, we can’t depend on Big Media—most all have joined with the progressive/socialist/Marxist Democrats.


And the same for Big Tech (Google, Facebook, Instagram, Snapchat, YouTube, etc.).


If that’s not bad enough, we also can’t depend on the Republican Party and most national Republican politicians, because too many are weak, boneless, and spineless in fighting Democrats. Most national and state GOP committees and politicians are under the control and/or influence of content-free consultants.


Also, the leadership of every other major institution in America is arrayed against the views and values of most Americans. In addition to Big Media and Big Tech, these major institutions include lower and higher education, entertainment, Hollywood, the legal community, the nonprofit community, organized religion, big business, Wall Street, the government (including IRS, FBI, CIA, the military, and the U.S. Justice Department).


Just 50 years ago, only a small number of people could be a leader in politics or public policy. Usually, you had to hold public office, or write for or own a newspaper, magazine, radio or TV station, or be a multi-millionaire making big political contributions.


However, those days are gone, and the new king makers are those who use the new and alternative media to promote their views and values. Today, retired people, professionals, housewives, young people, veterans, small businessmen and women, are providing leadership in their community and making a significant difference.


Marketing studies show that receiving information from someone you know, like, admire, and respect is up to 1,000% more effective than receiving the same information from a stranger.


Therefore, when you send information to family members, friends, and your neighbors about the dangerous ideas and policies of Democrats, it will have far more effect than if they are given the same information by a stranger on radio, TV, or in a newspaper or magazine.


In the coming weeks, I’ll send you information, ideas, articles, videos, eBooks, about important ways you can help BRAND Democrat politicians and the Democrat Party as supporting:

  • Defund the Police

  • Opening the southern border to all who want to come in

  • Encouraging illegal voting

  • Wild spending, leading to runaway inflation

  • Weak national security defenses against our enemies: China, Iran, and Russia

  • Corruption of FBI, IRS, CIA, and U.S. Justice Department

  • And other important issues Americans need to know before the November 2022 election

P.S. Click here to take an important 2 question survey. I’ll send the results soon to national and state conservative and Republican leaders.


P.P.S. My weekly marketing reports are free to all grassroots conservative leaders. My 1st Paul Revere Lantern is going to about 350,000. However, I feel it’s important to get this marketing communication information to many millions of conservatives, but to do that I need donations from conservatives who feel it’s important to get millions of grassroots conservatives to become modern-day Paul Revere Riders spreading the word about the Democrats before the November 8, 2022 election.


So, if you want to help get millions of conservatives at the grassroots level information, materials, etc., for them to use to educate family, friends, neighbors, and others, then rush a donation to FedUp PAC today by clicking here. This could lead to 100,000,000 voters getting information that was kept from them by Big Corporate Media.


P.P.P.S. For those not familiar with my work in the conservative movement, here’s some brief background on myself.

In 1961, I left Houston to become Executive director of Young Americans for Freedom (YAF). In January of 1965 I left YAF and started the world’s first political ideological direct mail marketing company.


From 1960s to mid-1980s my marketing company helped conservatives dominate political grassroots marketing. Direct mail played a key role in building the conservative movement, which then elected Ronald Reagan as the first conservative president of the modern era.


I’m 88 years old and work 12-13 hours a day as Chairman of a 90-person conservative direct marketing agency. In the 2020 election, our company American Target Advertising mailed 139,000,000 postal letters and many billions of emails for many conservative organizations.


Elaine and I have been married for 60 years, have been blessed with 3 children and 6 grandchildren, and live in the Virginia countryside on 230 conservative friendly acres.



​Paid for by FedUp PAC. www.FedUpPAC.org. Not authorized by any candidate or candidate's committee.


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